New online marketing course for construction firms

The Construction Marketing Centre of Excellence (CMCOE) has developed a workshop masterclass in online construction marketing and search engine optimisation.
The CMCOE is a commercial organisation offering customers in the broad construction market a wide range of marketing services. Its latest event has been specifically prepared to provide marketeers in the construction industry with the tools they need to develop effective on-line marketing.
Held at Reed Business Information’s AV Theatre in Sutton, Surrey on Thursday 22nd November, the 3 hour workshop is presented by Phil Robinson, MD of Clickthrough Marketing and Roger Moggs, founder of CMCOE.
Phil Robinson said: “If you would like to understand how to maximise your website performance, improve your pay-per-click effectiveness and develop a successful search engine optimisation strategy, then this is the workshop for you.”
The concept of the CMCOE is to use experienced professionals in the appropriate discipline to meet a clients needs. A CMCOE client can use as few or as many of the specialist services offered as needed. These include: strategic marketing planning, research, advertising, PR, direct marketing, creative design, exhibitions, web strategy, sports sponsorship, corporate hospitality, conferences and merchandising.